I have watched this video and the methods that are used in camera work are quite a few slow motion shots, close ups showing the emotion in Skepta's face as he is singing to the camera. The Environment in this music video is shown in a house party with lads dancing and enjoying themselves. The Editing techniques are that length of time of the shots is quite short and is changing between each character shown in the music video Skepta and his partner. The dress code of this music video agrees with the conventions of this genre as they are wearing hoodies and smart casual clothing which in this video as it changes from the party to Skepta he is wearing a shirt, tie and sun glasses during the party but a hoody and jeans whilst it shows you him singing. Hoodies are a good type of clothing to use in this kind of music video. The lighting is bright inside the house party but when the camera switches to his partner the colours become dull to show that her emotion is sad when she isn't with her.
The conventions of this genre match the music video completely, as the video is about partying and relationships which is usually the subject to this genre of music.
Dizzee Rascal - Jus A Rascal
Dizzee Rascals music video is a very stereo typical view of this genre of video, different camera shots and editing skills are used to create this video. Tracking shots are used before Dizzee rascal is shown then the roof slides back and he is stood up a lot higher than them which is showing him as a god like character compared to his "Deciples" which the dress code is very urban style clothing, big caps and large coats in all different colours. The pace of editing varies. IT varies at different parts of the video, whilst its showing you Dizzee Rascal he is shown with long shots and mid shots that interchange between each shot and the editing pace that is used is quite slow paced but each time the shot changes the angle at which the shots are changed. Other parts of the music video where there is a party the pace of editing is a lot quicker and a hand held camera is used top show the chaos and fun that people are having at the party. The lighting throughout the music video is quite dark this symbolising the street culture of youth around London where this video is filmed. This music video suites its genre as it matches the the conventions that are expected with the video, from the types of editing, camera work and the environment plus clothing that they used.
Wiley- Wearing my Rolex
Wearing my Rolex is a completely different video compared to the other 2, Its still in a dark lighting street kind of environment but the conventions shown in this video are completely different. Rather than just seeing the artist all the time you see people with costumes on just running around the streets shown just as a general lifestyle. Then they turn into women dancing around in costumes. The editing is fast paced and a lot of close ups and extreme close ups are used whilst the female character is singing the words but all that you can see is her mouth for a lot of this video. All of the women start to sing but they are all dressed like foxes. Long shots are then used so that you can see them dancing until they run away. Some shots are shot with a hand held camera which is trying to show it to be like a CCTV camera. Again this video is in the Street/Urban genre with darkness and criminal like actions being taken part in during the video. The foxes seem to represent youth of our times just running riot around the place and other diagetic sounds of car alarms are used as they are running all over the place.
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