Magazine Advertisement Research

Gorillaz - Plastic Beach (NME MAG)

This advertisement is found on the back page of the magazine, its a full A4 sized advertisement with a large picture on it. There is a bold black outline behind the picture which makes you focus onto the picture and title straight away. The contrast of the black and white colours makes the writing stand out and makes it a lot easier to read. The image is relevant to the Gorillaz title on the advertisement as the picture shows a plastic model of a small island which i suppose you could call a beech. This image could be the actual image on the Cd cover for this album meaning that all they needed to use to advertise this is the 5 star ratings at the bottom and the contacts at the bottom of the page. The Font of the title is wavy, this gives you the effect of the sea as the title is positioned over the water.

The Black Keys.- NME Mag

This advertisement is completely different to the orillaz advert as its just a black box with white text inside it. All it tells you is the name of the album that will be Released and when it will be released. This isn't an attractive advertisement becuase of the colours that are used and it doesnt even stand out on the page. It looks very similar to a buisness advertisement of a service. It is positioned at the bottom of the page which shows that its one of the least important parts of the page. This doesnt really go with the conventions of a music advertisment as it doesnt look as if the music would be fun, because of the colours and the small sized advertisment it looks boring and in my opinion wouldnt catch peoples eye unlike the big advertisement of the Gorillaz which has a large picture and alot of 5-4 star ratings to go with it. With further research this advertisment includes the album cover just like the gorillaz advertisment. Thats the only part of the advertisment that they have in common.

The White Stripes - NME Mag

The white stripes under great northern lights advertisement again is similar to the gorillaz advertisment, it shows the album cover over half of the page that it features on. Over the image is a number of awards that thye album has won over 2010. All the font on this Advertisement is white which is very relevant to the Title of the band (the white Stripes). Below the image is information about the Album "First Live Album". To some people this would attract them to listen to it if its their first album recorded live. This Advertisent is very bold as the whole page is red with black and white writing. This advertisent shows the importance of parts of the magazine at the top of the page moving to the bottom. They are showing off the awards by using them at the top in Bold white fonts. It also tells you at the bottom of the page that there will be Dvds realised at cinemas. That means that this advertisement isnt just for the music album but is also advertising the cinema showings for the DVD.

CD Cover Research

SKEPTA- Rescue me

This album cover shows skepta on the front of the cover with a Straight jacket on, which is very relevant to the single that it is representing. This is because the song is about him trying to get away from a mental institution. The background behind his name is red which shows danger and his name is in white. White shows innocence which contrasts with the red giving some signs of confusion. This single cover is what to be expected of the genre that skepta sits into. As it shows the artist on the cover on his own, this says to you that its skepta that you will have, nothing else.

Ministry Of sound - Electro House Sessions

This CD cover is completely different to the Cd Cover of Skepta which is to be expected as the genre of music is not the same.This Cd cover is for techno music and the Design of the album cover is a lot of different colours. You would accociate these colours with techno and rave in a party/ Dark room. The Background is black with the colours. This gives you the image in your mind of a techno rave party. Compared to the Skepta CD you cannot see the artist which means they want you to have the party feel as you listen and not just for the artist that has created it. This is what you would expect with this genre and the convetions for this music.

JLS- Album cover

The Jls cover is quite similar to the skepta album cover as it shows the group in the center of the album cover. This makes you focus on the artists showing you that they are what you are ment to be looking at. There is a large logo of their group name at the top of the page which will stand out of the shelf of different album cover. The big logo is very flashy and from what they are wearing thats the impression that they want to give out. Compared to the other two album covers this one is Light. This is a perfect example of the genre of this music as they are dressed up fancy and have the "pretty boy" look. Thats where the Stars and shines come in on the title.

Music Video Research

SKEPTA- Bad Boy

I have watched this video and the methods that are used in camera work are quite a few slow motion shots, close ups showing the emotion in Skepta's face as he is singing to the camera. The Environment in this music video is shown in a house party with lads dancing and enjoying themselves. The Editing techniques are that length of time of the shots is quite short and is changing between each character shown in the music video Skepta and his partner. The dress code of this music video agrees with the conventions of this genre as they are wearing hoodies and smart casual clothing which in this video as it changes from the party to Skepta he is wearing a shirt, tie and sun glasses during the party but a hoody and jeans whilst it shows you him singing. Hoodies are a good type of clothing to use in this kind of music video. The lighting is bright inside the house party but when the camera switches to his partner the colours become dull to show that her emotion is sad when she isn't with her.

The conventions of this genre match the music video completely, as the video is about partying and relationships which is usually the subject to this genre of music.

Dizzee Rascal - Jus A Rascal

Dizzee Rascals music video is a very stereo typical view of this genre of video, different camera shots and editing skills are used to create this video. Tracking shots are used before Dizzee rascal is shown then the roof slides back and he is stood up a lot higher than them which is showing him as a god like character compared to his "Deciples" which the dress code is very urban style clothing, big caps and large coats in all different colours. The pace of editing varies. IT varies at different parts of the video, whilst its showing you Dizzee Rascal he is shown with long shots and mid shots that interchange between each shot and the editing pace that is used is quite slow paced but each time the shot changes the angle at which the shots are changed. Other parts of the music video where there is a party the pace of editing is a lot quicker and a hand held camera is used top show the chaos and fun that people are having at the party. The lighting throughout the music video is quite dark this symbolising the street culture of youth around London where this video is filmed. This music video suites its genre as it matches the the conventions that are expected with the video, from the types of editing, camera work and the environment plus clothing that they used.

Wiley- Wearing my Rolex

Wearing my Rolex is a completely different video compared to the other 2, Its still in a dark lighting street kind of environment but the conventions shown in this video are completely different. Rather than just seeing the artist all the time you see people with costumes on just running around the streets shown just as a general lifestyle. Then they turn into women dancing around in costumes. The editing is fast paced and a lot of close ups and extreme close ups are used whilst the female character is singing the words but all that you can see is her mouth for a lot of this video. All of the women start to sing but they are all dressed like foxes. Long shots are then used so that you can see them dancing until they run away. Some shots are shot with a hand held camera which is trying to show it to be like a CCTV camera. Again this video is in the Street/Urban genre with darkness and criminal like actions being taken part in during the video. The foxes seem to represent youth of our times just running riot around the place and other diagetic sounds of car alarms are used as they are running all over the place.