Narrative

Starts with jack walking towards the camera, Editing used in this shot will be flashing reversing the walking shot and each flash on the girlfriend will be seen. The effect of this shot will show that jack is the main character and will make you focus on him during the beginning of the music video.

As the chorus starts it will be jack miming the song, as clips relevant to the lyrics will be mixed in with the mid shot. The clips shots will be walking pace to make it look like its everyday life and not just a common music video.

Mostly swapping in the first chorus for all of the male characters sat around at mikes house having fun. This shows the group socializing a stereo typical view of males.. Having a drink them smoking before then going out to cause trouble.

During the "thats why they call me a bad boy" Lyrics jack will be shown as being quite a bad character, doing things such as spray painting a wall. He wont actually be spray painting the wall we shall find a graffiti that is already done and then use a deodorant can to make it look like he has done it. The camera angle will look like there isn't any graffiti there.

Next scene the girlfriend and jack arguing in her bedroom and she slaps him. Close ups to show emotion and that she isn't happy with what he is doing. By slapping him this shows you that she is nit happy with jack doing all these crimes, and she wants him to change. the close up shows that the emotions are very real and he need s to stop if he wants to keep her in his life.

After this scene there will then be similar repeat to jack miming the chorus again to show that jack is the main character (The Bad Boy). The lyrics at this part of the song are extremely relevant to his girlfriend that has been in the scene before and slapped him.

James Sherrat the victim will then be seen as walking down the road and the group that will be standing on the others side of the road will notice him and walk quite slowly but showing aggression through the way that they walk up to him and give the impression that he is going to mugged and the film then fades out which will both make the audience wonder what has happened and will make the music video a lot tidier as if there was a part where someone was getting beaten up it would look fake and a mess.

To finish the last verse jack again is miming to show the relationship between him and his girlfriend and as he is miming the girlfriend is shown upset shown as a long shot sat on her bed with her phone in hand, then she puts her hands covering her face, both of these clips will fade together and to finish the video he receives a Text message saying that it is over.