Target Audience

I have researched skepta online on a google search and watched a video interview that skepta sat. The Video was on Flava TV Channel, from listening to this i found that skpeta is broa

dcasted on flava quite often. I then reasearched the target audience the flava TV channel and this is the information that i found out. Flava is the only channel on sky music which devotes itself to urban style music. Including RnB, Hip hop and garage which is the genre of Skeptas music. I found that flava tv attracts around 1.9 million views per month, and nearly 60 % of these viewers are female, and 69% of all views are aged between 16 and 34. From his information i know that my music video will be targeting the younger population and the amount of male and females are similar so the music video shouldnt be biased towards either sex. On the Sky.com website, it gives me the information what the Flava viewers are more likely to be like and this is the same target audience for my music video. This is what the viewers are like:

• Buy music and own an MP3/iPod
• Enjoy going clubbing and to the cinema
• Be interested in fashion and think it's important to look good
• Spend £200+ per year on music/CDs from the internet.

from this information i know that i would advertise my music video in cinemas, Music stores and shopping centers where the fashion is.